In today’s business world, it can be difficult to differentiate your business from all the others out there in your industry. That means you need to play up your business’s strengths in order to really stand out. Members of the small business community know a bit about standing out from the crowd. Here are some secrets they’ve shared in this week’s Small Business Trends community and information roundup.
Create Crave Worthy Content
Your content strategy is there to get people interested in what your brand has to offer. If you can get them interested in your content, you are more likely to be able to get them interested in your other offerings too. So your content has to really stand out and keep them coming back. Here, Sam Jepsen shares some tips for creating crave worthy content.
Make Your Business Green
(Business Financial Services)
Aside from all the obvious benefits of going green like saving money and helping the environment, making some environmental changes can also help set your business apart from the competition. Customers like to know that the businesses they support also supports causes like recycling and conservation. Cecillia Barr offers some tips for going green in this post.
Understand How Context Can Affect Your Content
(Techwyse Rise to the Top Blog)
Certain types of content can perform better than others within certain situations. This means that in order for your content to get as many views and impressions as it possibly can, you need to be aware of the context, as Tim Brown explains here.
Make Use of Image Based Marketing
Image based marketing has dramatically increased in popularity in recent years. In this article, Ivan Widjaya shares some of the reasons why, along with some of the benefits that image based marketing could have for your business. Members also share some thoughts in the BizSugar community.
Consider These Things Before a Website Redesign
(Findsome & Winmore)
To truly set your business apart, you’ll need a well designed website that’s easy to use and navigate. So the next time you consider redesigning your business website, you’ll need to consider several different aspects. Christa Ingrum discusses redesign considerations here.
Find Time for These Marketing Priorities
With so many different ways to market a business, how do you choose the best ways to spend your time? Nick Leech shares some important marketing prioritiesthat all businesses should master.
Create a Super Star About Page
(Basic Blog Tips)
Your about page is one of the first parts of your website that people will visit. So that means yours needs to be great if you want it to stand out from the rest. Gertrude Nonterah shares some elements of an effective about page here. And the post is discussed in greater detail in the BizSugar community as well.
Make These Small Web Design Changes
(3 Media Web)
When designing a business website, there are several small things that can make a big difference to customers. In this post, Marc Avila shares some tips from several experts and business publications about the most important small changes that businesses can make to their websites.
Keep a Clear and Consistent Message
With so much content out there from different businesses, it can be easy for messages to get lost or confused with everything else out there. So if you can keep your content on topic and working toward one single goal, you could have a more effective content plan than your competitors. Magda Alexandra Torres explains more.
Use These Amazing Hashtag Tools
Hashtags are a great way to get your business posts noticed on social media. But in order to make the most of them, you need to know which ones will get your posts in front of the right people. Hashtag tools can help you with that. And Pragya Talwar shares some of them in greater detail.